The Cold Cola War - Fizzy Bubblech vs Booty Sweat
Forget the Cola Wars (Coca Cola versus Pepsi), a new Cold War is brewing (and it has nothing to do with Russia or Georgia). The new war is cold and fizzy and is the battle between the two new kids on the block; Fizzy Bubblech (Fizzy Bubbeleh) vs. Booty Sweat
The brand images differ with Fizzy Bubblech going for a party hard and play hard image and Booty Sweat going for the rapper/’bad boy’ image. The poster boys are also very different; there are no bikini clad or pelvic thrusting woman for Fizzy Bubblech. For Fizzy Bubblech it’s Zohan, the hair loving Israeli Special Forces super soldier (although he has no problem ‘getting’ the ladies), Booty Sweat has Alpha Chino (of Tropic thunder fame) starring in it’s promos. Is this Coke vs. Pepsi, Nike vs. Adidas, Blu-ray vs. HD-DVD, McDonalds vs. Burger King, Grey Goose vs. Cîroc or Ford vs. GM all over again? No, this is new territory and a new war….a Cold War (the coldness depends on the temperature of your cooler/refrigerator)!
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